Maker of Awesomeness
About Jared Spool
If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability and user experience in 1978, before the terms "usability" and "UX" were ever associated with computers.
While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.
In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development workshops, masterclasses, and conference in the UX Design industry.
You'll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.
Beyond The UX Tipping Point
For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.
Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.
Jared's talk with cover:
- Which path organizations take to become design-infused
- How a centralized UX team is a stepping stone to a more UX capable organization
- Why the market needs to demand a better experience before it will matter
- What your organization will need to do to cross the UX Tipping Point